Water Treatment Account Growth in Multi-Process Industrial Facilities
Most water treatment contracts at industrial plants cover only one system when facilities run four.
Renata Solberg
Senior Correspondent, Manufacturing Intelligence
Renata Solberg
Renata Solberg spent a decade on the plant floor as an operations analyst for a mid-sized Midwestern fabricator before pivoting to B2B journalism in 2011. She covers how manufacturers translate operational data into sales-ready intelligence, with a particular focus on signal detection and pipeline timing.
13 stories
Building a QBR for Industrial Manufacturing Accounts Around Operational Outcomes
Shift QBR focus from supplier metrics to the operational outcomes plant managers actually measure.
Renata Solberg
Rebalancing Industrial Territories After a Major Plant Closure
New manufacturing plants don't wait to be found by legacy territories.
Renata Solberg
Identifying Underserved Manufacturing Clusters in Mid-Market Territories
Competitor moves faster when reps miss mid-market manufacturing clusters hiding in plain sight.
Renata Solberg
Primary Metals Manufacturing and What Plants in That Sector Buy
$15.1 billion in new investment is reshaping where primary metals plants buy supplies.
Renata Solberg
U.S. Rubber and Plastics Industry Production Landscape
Two distinct industries hide inside one classification, operating by completely different rules.
Renata Solberg
How Contact Data Quality Degrades in Industrial Sales CRMs
Industrial plants decay contacts faster than standard benchmarks predict.
Renata Solberg
Plant-Level Data Points That Predict Chemical Consumption
Production volume and end-market signals reveal which plants need which chemicals before you call.
Renata Solberg
How Manufacturing Process Type Predicts Purchasing Categories
Process type reveals what plants actually buy better than industry codes or company size.
Renata Solberg
Why NAICS Codes Fail to Describe What a Plant Actually Makes
Industrial selling needs to target by production process, not by census classification codes.
Renata Solberg
Sustainability Commitments as Procurement Triggers in Manufacturing
Public pledges trigger measurable purchasing shifts across manufacturing within months.
Renata Solberg
New Facility Announcements and Greenfield Plant Sales Strategy
Sellers who wait for purchase requests lose greenfield deals to those who engage during design.
Renata Solberg
How Plant Expansion Projects Create Account Growth Opportunities
Tripled manufacturing spending creates early-stage demand before competitors enter the account.
Renata Solberg